The digital difference :
Neuman, W. Russell,
The digital difference : media technology and the theory of communication effects / W. Russell Neuman. - 369 pages : illustrations ; 25 cm
شراء معرض القاهرة للكتاب 2019
Includes bibliographical references and index.
"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
9780674504936 (alk. paper)
Information society.
Information networks.
Technology and civilization.
Information technology--Social aspects.
Information technology--Political aspects.
Mass media--Social aspects.
Mass media--Political aspects.
303.4833 / N W D
The digital difference : media technology and the theory of communication effects / W. Russell Neuman. - 369 pages : illustrations ; 25 cm
شراء معرض القاهرة للكتاب 2019
Includes bibliographical references and index.
"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
9780674504936 (alk. paper)
Information society.
Information networks.
Technology and civilization.
Information technology--Social aspects.
Information technology--Political aspects.
Mass media--Social aspects.
Mass media--Political aspects.
303.4833 / N W D