Strategic thinking :
Betz, Frederick, 1937-
Strategic thinking : a comprehensive guide / by Frederick Betz, Portland State University, USA. - First edition - xi, 355 pages : illustrations ; 24 cm
Published in Bingley, England. مشتريات معرض القاهرة الدولي للكتاب 2020.
Includes bibliographical references (pages 333-336) and index.
Preface -- Strategic vision -- Strategic venture -- Strategic management -- Strategy theory -- Strategic business model -- Diversification strategy -- Strategy scenarios -- Change in societies -- Strategic dishonor -- Strategic planning.
"By using actual histories of business successes and failures to illustrate theoretical concepts in strategic thinking, this book provides a fully comprehensive and practical view of the issues and current debates in leadership strategic thinking. Leadership and strategy are intricately connected--it is a crucial responsibility of any leader to formulate strategy, and in an organization, only the leader has the power to implement strategic change. Strategic thinking requires both idealism and realism--to imagine a better world, and to acquire the resources, skills and organization to get there. However, most organizations focus on short-term thinking for their employees and leave long-term strategy to the executives. But no high-level executive in any organization has full scope of operations--thus, for realistic strategy, there is a need for good top-down and bottom-up communication. When organizational communication is only top-down, high-level strategy can become only wishful thinking by the CEO."--
9781785604676 (hardback) 1785604678 (hardback)
Strategic planning.
Communication in organizations.
Communication in organizations.
Strategic planning.
658.4012 / B F S
Strategic thinking : a comprehensive guide / by Frederick Betz, Portland State University, USA. - First edition - xi, 355 pages : illustrations ; 24 cm
Published in Bingley, England. مشتريات معرض القاهرة الدولي للكتاب 2020.
Includes bibliographical references (pages 333-336) and index.
Preface -- Strategic vision -- Strategic venture -- Strategic management -- Strategy theory -- Strategic business model -- Diversification strategy -- Strategy scenarios -- Change in societies -- Strategic dishonor -- Strategic planning.
"By using actual histories of business successes and failures to illustrate theoretical concepts in strategic thinking, this book provides a fully comprehensive and practical view of the issues and current debates in leadership strategic thinking. Leadership and strategy are intricately connected--it is a crucial responsibility of any leader to formulate strategy, and in an organization, only the leader has the power to implement strategic change. Strategic thinking requires both idealism and realism--to imagine a better world, and to acquire the resources, skills and organization to get there. However, most organizations focus on short-term thinking for their employees and leave long-term strategy to the executives. But no high-level executive in any organization has full scope of operations--thus, for realistic strategy, there is a need for good top-down and bottom-up communication. When organizational communication is only top-down, high-level strategy can become only wishful thinking by the CEO."--
9781785604676 (hardback) 1785604678 (hardback)
Strategic planning.
Communication in organizations.
Communication in organizations.
Strategic planning.
658.4012 / B F S