Consumer psychology : theories & applications /
Huang, Hazel H.,
Consumer psychology : theories & applications / Hazel H. Huang. - First edition. - 351 pages ; 24 cm
9781473906983 9781473906976
Consumer behavior
Brand name products--Valuation
Advertising--Brand name products
658.8342 / H H C
Consumer psychology : theories & applications / Hazel H. Huang. - First edition. - 351 pages ; 24 cm
9781473906983 9781473906976
Consumer behavior
Brand name products--Valuation
Advertising--Brand name products
658.8342 / H H C