TY  - BOOK
AU  - Cohen,Daniel A.
AU  - Pool,Greg
AU  - Neck,Heidi M.
TI  - The IDEATE method: identifying high-potential entrepreneurial ideas 
SN  - 9781544393247
U1  - 658.4063 21
PY  - 2021///]
CY  - Los Angeles
PB  - SAGE
KW  - New products
KW  - Creative ability in business
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Includes bibliographical references (page 89)
N2  - "Opportunity Identification is a crucial entrepreneurial skill but students often struggle to come up with venture ideas that solve real problems and create substantial value. Ideate is a proven method that helps students generate, evaluate, and select the most innovative ideas. Authors Daniel Cohen, Gregory Pool, and Heidi M. Neck emphasize the importance of deliberate practice, repetition, and reflection. Goal-directed activities guide students through each stage if IDEATE method"--
ER  -