TY  - BOOK
AU  - Huang,Hazel H.
TI  - Consumer psychology: theories & applications 
SN  - 9781473906983
U1  - 658.8342 21
PY  - 2023///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Consumer behavior
KW  - Brand name products
KW  - Valuation
KW  - Advertising
ER  -