000			02822cam a2200337 i 4500
999			_c26342 _d26341
001			20145597
003			SA-RiNAUS
005			20190410153413.0
008			171117s2018 enka b 001 0 eng
020			_a9780415790093
040			_aDLC _beng _cDLC _erda _dDLC
082	0	0	_a658.8342083 _223 _bY C Y
245	0	0	_aYoung consumer behaviour : _ba research companion / _cedited by Ayantunji Gbadamosi.
250			_aFirst Edition.
264		1	_aLondon : _bRoutledge, Taylor & Francis Group _c2018.
300			_axix, 433 pages : _billustrations ; _c23 cm
500			_aشراء معرض القاهرة للكتاب 2019
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumers¿ understanding of value -- The young ones, shopping and marketing channels : what actually shapes their mind? -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index.
650		0	_aChild consumers. _92199
650		0	_aConsumer behavior. _91986
700	1		_aGbadamosi, Ayantunji, _eeditor. _92200
942			_2ddc _cBK