000			01904cam a2200361 i 4500
999			_c26380 _d26379
001			18843291
003			SA-RiNAUS
005			20190414081120.0
008			151022s2016 maua b 001 0 eng c
020			_a9780674504936 (alk. paper)
040			_aMH/DLC _beng _cMH _erda _dDLC
082	0	0	_223 _a303.4833 _bN W D
100	1		_aNeuman, W. Russell, _eauthor. _92335
245	1	4	_aThe digital difference : _bmedia technology and the theory of communication effects / _cW. Russell Neuman.
264		1	_aCambridge, Massachusetts : _bHarvard University Press, _c2016.
300			_a369 pages : _billustrations ; _c25 cm
500			_aشراء معرض القاهرة للكتاب 2019
504			_aIncludes bibliographical references and index.
520			_a"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
650		0	_aInformation society. _92043
650		0	_aInformation networks. _92043
650		0	_aTechnology and civilization. _92336
650		0	_aInformation technology _xSocial aspects. _92043
650		0	_aInformation technology _xPolitical aspects. _92043
650		0	_aMass media _xSocial aspects. _92314
650		0	_aMass media _xPolitical aspects. _92314
942			_2ddc _cBK