000			02442cam a22002297i 4500
999			_c31432 _d31431
003			SA-RiNAUS
005			20201015090344.0
008			161102s2016 xx a b 001 0 eng d
020			_a9781786353344
082	0	4	_a650.072 _223 _bW A B
100	1		_aWoodside, Arch G., _eeditor. _920411
245	1	0	_aBad to good : _bachieving high quality and impact in your research / _cedited by Arch G. Woodside Boston College, Chestnut Hill, MA, USA.
250			_aFirst edition.
264		1	_aUnited Kingdom : _bEmerald, _c2016.
300			_axi, 306 pages : _billustrations ; _c23 cm
500			_aمشتريات معرض القاهرة الدولي للكتاب 2020
504			_aIncludes bibliographical references and index.
505	0		_aMoving away from bad practices in research toward constructing useful theory and doing useful research ; Embrace complexity theory, perform contrarian case analysis, and model multiple realities ; Moving beyond multiple regression analysis and symmetric tests to algorithms and asymmetric tests / Arch G. Woodside -- Case-based modeling of business-business relationships / Arch G. Woodside and Roger Baxter -- Performing triple sensemaking in field experiments / Arch G. Woodside, Alexandre Schpektor and Richard Xia -- Complexity theory, configural analysis, and deepening the service dominant logic / Pei-Ling Wu, Shih-Shuo Yeh, Tzung-Cheng (T.C.) Huan and Arch G. Woodside -- Complexity theory and human resources management: transcending variable and case-based perspectives of service employees' (un)happiness and work performance / Chyi Jaw, James Po-Hsun Hsaio, Tzung-Cheng (T.C.) Huan and Arch G. Woodside.
520			_aBad to Good: Achieving High Quality Impact in Your Research covers 24 common bad practices in theory construction and empirical testing and provides readers with the tools to turn these into good practices. For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, this book speculates that the deeper issue is the pervasive use of bad research practices appearing in most articles in almost all ranked journals in the sub-disciplines of business. --
650		0	_aBusiness _xResearch _xMethodology. _920599
942			_2ddc _cBK