000			01579cam a2200301 i 4500
003			SA-RiNAUS
005			20230531114111.0
008			190814s2021 caua b 000 0 eng d
020			_a9781544393247
040			_aSA-RiNAUS _beng _cSA-RiNAUS _erda
082	0	4	_a658.4063 _221 _bC D I
100	1		_aCohen, Daniel A. _d1964- _eauthor. _937298
245	1	4	_aThe IDEATE method : _bidentifying high-potential entrepreneurial ideas / _cDanCohen, Wake Forest University, Greg Pool, Wake Forest University, Heidi Neck, Babson College.
264		1	_aLos Angeles : _bSAGE, _c[2021]
300			_axiii, 89 pages : _billustrations ; _c28 cm
504			_aIncludes bibliographical references (page 89).
520			_a"Opportunity Identification is a crucial entrepreneurial skill but students often struggle to come up with venture ideas that solve real problems and create substantial value. Ideate is a proven method that helps students generate, evaluate, and select the most innovative ideas. Authors Daniel Cohen, Gregory Pool, and Heidi M. Neck emphasize the importance of deliberate practice, repetition, and reflection. Goal-directed activities guide students through each stage if IDEATE method"--
650		4	_aNew products. _937299
650		4	_aCreative ability in business. _937300
650		4	_aNew business enterprises. _937301
650		4	_aEntrepreneurship. _97739
700	1		_aPool, Greg, _eauthor. _937302
700	1		_aNeck, Heidi M., _eauthor. _937303
942			_2ddc _cNEW
999			_c33999 _d33998