The digital difference : media technology and the theory of communication effects / W. Russell Neuman.

بواسطة: الناشر: Cambridge, Massachusetts : Harvard University Press, 2016الوصف: 369 pages : illustrations ; 25 cmتدمك:
  • 9780674504936 (alk. paper)
الموضوع: تصنيف ديوي العشري:
  • 23 303.4833 N W D
ملخص: "Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
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كتب المكتبة الأمنية القاعة الرئيسية 303.4833 N W D (استعراض الرف(يفتح أدناه)) 1 لا تعار 010051091
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شراء معرض القاهرة للكتاب 2019

Includes bibliographical references and index.

"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.

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